Grupo Vocento
A few months ago, Vocento invited us to participate in a competition for the launch of a new brand in the automotive world.
A B2B brand that brings together its five vertical motoring specialist portals (Autocasión, AutoScout24, Unoauto, Motocasión and Mascus), specifically aimed at dealerships and sales, with the aim of amplifying the visibility of its stock of vehicles and doubling its sales possibilities .
They were looking for a new commercial name, claim and logo, capable of combining the potential of each of these five portals without losing the essence conferred by the automobile market (car) and the characteristics of each one of them. For this reason, we had to create an integrating brand of concepts and values granted by the history of each one of the firms but that would help to transmit the added value of the merger to clients, allowing them to have more strength and presence in the face of the competition.
From WK Communication we got down to work. We start from the idea that “the sum allows us to be better”. And, under the premise that the union allows greater effectiveness and better results, SUMAUTO was born. And he did so together with the claim WE ADD FORCES TO MULTIPLY YOUR RESULTS, a statement of values and principles contributed by the member firms under the idea of union, understood as a symbol of maturity, growth and improvement, in short.
Following this conceptual line, we proposed as a logo five circles forming a summation symbol, represented by each of those integrated Vocento engine portals and by the five values that define SUMAUTO: knowledge, experience, transparency, innovation and trust. The result: a “plus” sign, a product of the union of each brand and its teams, because every detail and each one of them matters.
