MITSUBISHI ELECTRIC
Air conditioning
We work with them in the development of advertising campaigns, event management, and production of materials for professionals and point of sale.
Ecodan is a heating, cooling and DHW system that uses air as a free source of energy. To present and explain its operation in specialized sales areas, a campaign adapted to various media was developed, such as POS, display stands and walls.
Hybrid City Multi technology uses water as a heat carrier, and is specifically designed for buildings and geared towards key factors such as efficiency. As a gift of presentation of the product to professionals, this box was developed and produced, focusing on the Japanese origins of the firm and the central concept of water.
Design and production of informational materials for point of sale and distributors. Communication and PR. Dossier writing and layout, highlighting the campaign’s highligts and media impacts.
Activation at point of sale in 50 locations in the national territory. Information booth at distributors and stockists to communicate the characteristics and benefits of this new product. Management, design, production and logistics.
On the occasion of the winter season and the launch of its Ecodan product, Mitsubishi Electric Heating gave its main distributors and customers a coffee maker with personalized cups. At WK we carry out the development and production of packaging, design and distribution.
Creative B2C campaign to publicize the Kirigamine ZEN model coinciding with the World Cup. Art direction, positioning, copying, development and production of materials, conceptualized around the trust of lasting relationships.