Havaianas is a Brazilian brand of sandals patented in 1966. They were the first to produce the iconic rubber flip flops. Currently they have expanded their catalog and have stores all over the world.
At WK Communication we have been working with its European delegation for more than eight years in the realization of Press Kits, production of point of sale materials and development of digital platforms for Spain, Italy, France, Portugal and UK.
Communication strategy for the launch of new collections. Through the development of their own storytelling supported by a very creative packaging. It is a very effective strategy to achieve impacts on press and influencers.
Development, design and production of creative packaging, that tells a story to add value to the product. Collaborations, special editions, or anniversaries are actions that need to be communicated in a visual and effective way, enhancing the presence of the product, and differentiating it from the rest of the stock on display.