Havaianas is a Brazilian brand of sandals patented in 1966. They were the first to produce the iconic rubber flip flops. Currently they have expanded their catalog and have stores all over the world.
At WK Communication we have been working with its European delegation for more than eight years in the realization of Press Kits, production of point of sale materials and development of digital platforms for Spain, Italy, France, Portugal and UK.
Press kits
Communication strategy for the launch of new collections. Through the development of their own storytelling supported by a very creative packaging. It is a very effective strategy to achieve impacts on press and influencers.
Point of sale advertising
Development and production of materials for communication at the point of sale. Adaptation according to the available space.
Product packaging
Development, design and production of creative packaging, that tells a story to add value to the product. Collaborations, special editions, or anniversaries are actions that need to be communicated in a visual and effective way, enhancing the presence of the product, and differentiating it from the rest of the stock on display.
Custom gifts
A creative and fun way to get brand communications to all collaborators who participate in its distribution and sale process.
Blog
Management, programming and content generation in 6 languages. SEO positioning.
Learning platform
Development, design, programming and content generation for an interactive training platform for store staff. It is a fast and efficient way to share information with the entire sales network.
Materiales de comunicación
Design and communication of printed dossiers and other materials.
