Say Yes to R32
Communication and training campaign
customer
Mitsubishi Electric
Air Conditioning
involved areas
marketing
communication and PR
creativity and design
briefing
To design an effective campaign in view of the new regulations that would position the client as a prescriber, maintaining its image as a leader in the industry.
the challenge
To raise awareness of the new R32 regulation and its advantages, with the company as a prescriber.
phase 01
Information and training campaign at the point of sale.
phase 02
Media communication campaign.
phase 03
Creative reinforcement road show at the point of sale through the activation of "Los Desayunos del R-32", a series of training sessions aimed at specialists and professionals in the sector, installers, and distributors, with great creative depth.
The best thing about these breakfasts was the format!
Yes, it was… we customized some ice cream carts that became the sensation of the campaign.
And all the campaign materials did not fail to impress our target audience, achieving the desired goal and the success of the whole campaign.
Materials produced for the campaign
Mitsubishi Electric is the market leader in Spain for heating and air conditioning systems, with more than 40 years of innovation in technology, efficiency, and sustainability.
When from the conventional, something new is born
