Cryolab
Development and execution of the encounter under the umbrella of innovation, science and research.
client
Allergan Aesthetics
involved areas:
marketing
events
creativity and design
briefing
Development and staging of an event with its own identity, under premium standards, with more than a hundred speakers and face-to-face demonstrations.
We were looking for a distinctive event in the aesthetic medicine market, providing a medical-scientific approach.
From the analysis of the main theme, we created the concept, naming, and graphic line of the event.
We made a careful selection of the location, restaurant, and catering.
We worked on the testing and recording of live experiments.
Thanks to the hybrid modality, the audience reach was twice as large as expected.
A success so definitive that the third edition of this event is already underway
It is important to pay attention to every detail in order to create a different experience
We carried out an absolute transformation of the space and context of the event, with a branding marked by exclusivity and distinction, which was applied to the room itself and to all digital and printed materials, which were distributed among the more than 100 attendees.
We accompanied it with live music.
We added a very special and exquisite dinner.
And, for those who could not attend, the event was also available via streaming.
Oh, and we recorded promotional audiovisual materials for the future: “Double point”.
Coolsculpting, a pioneering brand in the creation of the Cryolipolysis slimming treatment, belonging to the Allergan Aesthetics laboratory.
Because distinction makes the difference
